What You'll Discover In This Episode:
Marketing is a necessary evil for every small business. It may demand a great deal of your time, energy, and financial resources but it helps potential buyers become aware of what your business does, who you serve, and how you can solve a problem they are facing. A one-off marketing campaign, no matter how successful, is not going to keep the sales faucet turned on though. In order to see long-term, consistent results, you must persistently market your business.
Persistence is the backbone of successful marketing. It gives your niche market more ways and time to find you. It helps you adapt to evolving trends and platforms that require experimentation. Repeated exposure to your brand increases its visibility and brand recognition over time. Consistent messaging and presence also aids in establishing your business as reliable and trustworthy. Finally, persistent marketing and tracking your results provides valuable insights that can help you make important, data-driven decisions as to which marketing strategies should be trashed and which ones should be doubled down on.
Sustainable growth comes from a combination of persistent marketing, experimentation, and a willingness to adapt. In this episode of the Small Business Straight Talk Podcast, I sit down with the Founder of Grow A Small Business, Troy Trewin, to dive into marketing principles and strategies small business owners can use to grow their business and increase their profits with a teaspoon of persistence.
Episode Links & Resources:
About Guest:
Troy’s passion is helping other owners grow their small business with ease, and live the lifestyle they signed up for.
Since late 1999, Troy has started and grown 16 small businesses with 30+ business partners in three countries, in technology, alcohol (beer, whisky, gin and vodka), retail, ecommerce, accommodation, food, and online education.
Currently Troy Chairs three of the five Boards he sits on and provides coaching to a handful of CEOs and founders of interesting, fast-growing businesses in various sectors. The areas of expertise he brings to a business and Board include strategy, management, technology and finance.
In 2004 Troy founded the Grow A Small Business community, which has a weekly business podcast (500+ episodes, and in the top 50,000 or 1.5% of all 3.1m podcasts).
Troy recently launched the ‘Business Transformation Program’, which helps busy owners live the lifestyle they signed up for.
