What You'll Discover In This Episode:
Imagine this scenario.
One of your contacts is at a summer barbecue having a great time with his friends and family. He’s chowing down on juicy burgers, sipping a Corona, and getting squirted in the chest with a water gun his unruly kid is wielding.
Jake dips in and out of several conversations during the barbecue. One of those conversations is with his son’s tee-ball coach. Coach mentions a problem he’s having and that he’s thinking about hiring a [insert your position here].
Now, what do you think Jake would do?
- Sing your praises and suggest Coach give you a call?
- Tell Coach about your services but fail to remember your name or how you can be reached?
- Suggest Coach give your biggest competitor a call (she was just in his inbox last week after all)?
- Listen to the sob story and proceed to tell Coach best of luck with that?
I’ll tell you one thing’s for sure… if Jake hasn’t heard from you in years, you’re likely not at the top of his mind or on the tip of his tongue.
On the other hand, if Jake received an email, text, or call from you in the last month, that small interaction significantly increased the chances of him referring you business.
And that is why effectively utilizing a contact relationship management (CRM) program to keep in touch with your contacts is so important.
But it’s not that simple. You have to maintain your CRM and that means cleaning it up every once in a while, just like you have to change out your oil to keep your car running smoothly.
Contact clean-up can be a huge pain point for entrepreneurs. It’s boring and time consuming.
But it can also be profitable and drum up business!
In this episode of Productivity Straight Talk, I dive deep into a) how to find, select, and execute on a contact relationship management (CRM) program if you don’t have one and b) how to clean up and fully utilize your CRM if you do. Why? So you can make your contact database!