388 | Lead Follow-Up: How To Convert Leads Into Client Relationships With Jacob Hicks

357 | Recruiting High-Performers & Making A-Player Hires With Laura Couvillon

What You'll Discover In This Episode:

  • What A Good Lead Follow-Up System Looks Like 
  • How Many Times To Reach Out To A Lead 
  • Ways To Get Started With A Lead Follow-Up System 
  • How The Stories You Tell Yourself Could Sabotage You 
  • Strategies For Integrating AI Into Your Lead Follow-Up System  
  • How To Determine Which CRM Is Right For You  
  • So Much More!

Imagine this...

You've just returned from a fantastic networking event. Your pockets are heavy with business cards, your phone is full of new contacts, and your mind is racing with the incredible conversations you had. Several people expressed genuine interest in your services, and you can almost taste the potential new clients.

But then what?

For many small business owners, that's where the momentum stops. Those promising leads often end up in a forgotten pile, or a quick, generic email is sent but then lost in the inbox shuffle. The energy of the event fades, and those potential clients never materialize.

This is precisely why a robust lead follow-up system isn't just a nice-to-have – it's an absolute necessity for turning those valuable connections into relationships and perhaps one day… paying clients.

Think about it: You've invested time and effort into attending events, honing your pitch, and making those initial connections. Without a system in place, you're leaving money on the table. A well-structured follow-up process allows you to:

✨Nurture Relationships

✨Stay Organized

✨Increase Conversion Rates

✨Save Time & Energy

… among other things.

The difference between a missed opportunity and a successful conversion often lies in having a clear, actionable plan for what happens after the initial handshake, meeting, or discovery call.

So, as you collect those business cards, phone numbers, and email addresses, ask yourself: Do you have a system ready to turn those promising introductions into lasting client relationships? If not, now is the perfect time to create one.

And I have the perfect free resource to help you with that!

Teaming up with Jacob Hicks, we created a 10 x 10 Lead Follow-Up System to help you stay top of mind, build trust, and convert leads with a proven 10-day strategy.

 Just click on the button below to download your copy ⬇️

In this episode of the Small Business Straight Talk Podcast, I sit down with Success Coach Jacob Hicks to dive into how you can convert leads into client relationships by creating a lead follow-up system that works!

Episode Links & Resources:

About Guest:

CEO, Author, Speaker, Entrepreneur, Leadership Coach, Mindset Expert Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.

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About the author

Amber De La Garza is The Productivity Specialist! Amber helps small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast, and creator of the S.T.O.P. Leverage Formula Framework.

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