140 | BIG Goals · BIG Fear · BIG Action With Joy Hoover

I sit down with the Founder and CEO of the non-profit The Cupcake Girls, Joy Hoover. The Cupcake Girls provides confidential support to those involved in the sex industry, as well as those affected by domestic sex trafficking through holistic resources, case management, and after care. We discuss how Joy realized her calling to help change the world by building a business from the ground up that focuses on offering respect, providing resources, and building relationships, and how she executed on that dream.

What You'll Discover In This Episode:

  • How Joy’s Fears Were Capping Her Growth
  • The Bridge She Crossed To Become Scalable
  • The Biggest Mindset Roadblocks She’s Overcome
  • How She Enrolls Others Into Her Dream
  • So Much More!

And now, let’s get to the straight talk!

Episode Resources & Links:

About The Guest:

As Founder and CEO of The Cupcake Girls, partner to her husband of 14 years, and mama to two fierce little ladies, Joy’s goal is to empower others through her personal journey of social entrepreneurship. Joy and her family have had the privilege of sharing space, respect, resources, and relationships with folks working in the adult industry and those who have been sex trafficked for nearly 10 years. They are honored to stand in solidarity and link arms with this important and valuable community.

As an experienced public speaker and voice for the organization, Joy has been featured in TEDxWomen, The LA Times, VICE, Huffington Post, Fox News, and The Leadership Journal. She speaks from personal experiences of healing, growing an organization, and showing up each day with courage, humility, and a deep love for marginalized communities.

Joy’s core belief is that every human has inherent dignity and is worthy of respect. She considers herself a “human who gives a shi*t” and her goal is to activate others to give a sh*t too.]

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