What You'll Discover In This Episode:
Are you putting time into business planning but still feeling like something's missing? Here's what I see time and time again: business owners create detailed plans, set ambitious goals, and map out their entire year, but they're missing a critical first step that determines whether any of it will actually work.
Whether you've spent weeks on goal lists and revenue projections, or you've been "winging it" entirely, there's a foundational question you've likely skipped. Without this step, all that planning lacks direction. It's not strategic. It's not aligned. And it's definitely not leading you toward the business and life you actually want.
The cost of skipping this foundation is much deeper than just missed targets and makes you end up chasing goals that seem like what you should be doing. You end up overworked, overcommitted, and on a one-way ticket to burnout, paying the cost through your health and personal relationships. You're building a business that looks impressive on paper but leaves you feeling unfulfilled inside.
If you're ready to make a fundamental shift that will help you protect your time, sanity, and relationships, this episode is for you.
In this episode of the Small Business Straight Talk Podcast, I share the one question that changes everything in your business and life when answered ahead of business planning. I then go on to discuss why most business owners skip this foundational step, what the true cost of that mistake is, and how finally answering this question becomes your strategic compass and the filter for every decision you make.
