What You'll Discover In This Episode:
The dynamic world of small business ownership can be a double-edged sword for small business owners with ADHD. While the freedom and novelty are often exhilarating, the demands for sustained focus, meticulous organization, and consistent execution can feel like an uphill battle. You might be brimming with brilliant ideas, but if you struggle with executive functioning, staying focused, and following through on tasks and projects, you likely also struggle with overwhelm, self-doubt, and growing your business in a way that feels joyful instead of stressful. But what if you knew that implementing the right, proven strategies could help you better manage ADHD symptoms, maintain focus, and ultimately achieve the business success you envision?
The good news is implementing the right strategies can fundamentally transform how you experience and manage ADHD in your business. This isn't about "curing" ADHD, but rather equipping you to work with your neurodivergent brain. Imagine your creative bursts leading to completed projects, your tendency for novelty channeled into innovation, and organizational challenges mitigated by tailor-made systems that fit your unique workflow and brain. By embracing actionable techniques you can transform your challenges into strengths, build a more sustainable small business, and realize the thriving business you've always dreamed of.
In this episode of the Small Business Straight Talk Podcast, I sit down with ADHD Strategist, Coach, and Founder of Unconventional Wisdom, Skye Waterson, to dive into how she manages her ADHD after being diagnosed in adulthood, her work with neurodivergent business owners, and what tools and strategies she suggests trying to manage your systems and attain sustainable success.
Episode Links & Resources:
About Guest:
Skye Waterson is an ADHD strategist, coach, and founder of Unconventional Organisation. She helps entrepreneurs and executives stay focused, build consistent revenue, and scale—without burnout. With a following of over 82,000 engaged professionals, she shares ADHD-friendly strategies for sustainable success. After being diagnosed with ADHD during her PhD, Skye realised that traditional productivity advice didn’t work for her. She went on to develop ADHD-friendly strategies that help entrepreneurs and executives cut through distractions, stay consistent, scale sustainably, and lead with confidence—without burning out. Her mission is to take the guesswork out of managing ADHD so entrepreneurs can focus on what actually moves the needle.



