What You'll Discover In This Episode:
You might be really great at selling if your prospective client is ready to buy right then and there…
You might be really great at working a lead that is right in front of you…
But when you invest your time and energy into sales calls and consultations and they are not ready to buy, do you have a great follow-up system in place so you can nurture the lead and convert them to a client down the road? Many great business owners simply don’t so they waste what would be incredible opportunities to sell their services to ready buyers.
The way I see it, sales can often feel like hailing a cab in New York. You keep waving your hand in the air as cabs fly by but you’re only going to be successful in hailing a cab when one comes your direction that is ready for its next passenger. But here’s the thing, you will never know if there’s an empty cab you could get into if you’re not out there trying to hail one in the first place. You have to stay in front of your potential clients so when they’re ready to buy, you’re right there to sell and that’s why lead nurturing is so important.
Then, once you’ve turned a lead into a client, you need a system in place to keep nurturing them so when they are ready to buy again or they are asked for a referral, you and your business are still front of mind. That way, they will keep buying from you and sending leads your way (read: keep the sales faucet on!). All of that can be accomplished with a quality Customer Relationship Management (CRM) software system whose features meet your business’ needs.
In this episode of the Small Business Straight Talk Podcast, I sit down with the Founder of Cultivize, Jason Kramer, to dive into strategies for lead nurturing and using customer relationship management (CRM) effectively so can help you convert prospective buyers into customers.
Episode Links & Resources:
About Guest:
Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.
