If you’re an entrepreneur, you likely get caught up spending entire days engaging in fruitless activities that don’t make you money more often than you’d like to admit. You could be busy literally the entire day and not move the needle in your business at all. Living in the fire fighting mode of reacting to everything that comes your way is no way to manage a successful business. Productivity is a choice you must make consistently if you want to see the dramatic results you desire in your business.
Be proactive with your time by exploiting your productivity sweet spot – the combination of factors that make you most productive. That entails honoring your unique rhythms, being authentic to who you are, and creating a schedule in alignment with your energy levels and natural tendencies so you can show up as your best self for the high value activities that will grow your business. You will get far better results showing up and working in your productivity sweet spot for two hours each day consistently when compounded over time, than working eight hours each day but only showing up sporadically when you feel like it. Exploiting your productivity sweet spot will increase your effectiveness and help you reach new heights in your business.