When looking to make improvements in our business, we often turn to books, articles, podcasts, and the like to learn what things we should be doing. Quite often, though, we really need to stop doing things to see positive changes in our business, which is entirely counter to our culture. Stopping activities is overlooked as a way to amplify our success in a world that’s constantly bombarding us with messages to do more, spend more, eat more, and be more, yet it works! Nike tells us to Just Do It but sometimes, you’ll be more productive and get a lot more traction when you Just Don’t Do It. Stop engaging in the following activities and you’ll gain desired traction in your business, plus win back some sanity.