315 | Tracking Operational Metrics To Skyrocket Profitability With Marcel Petitpas

315 | Tracking Operational Metrics To Skyrocket Profitability With Marcel Petitpas
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What You'll Discover In This Episode:

  • The Two Most Important Metrics To Track 
  • How To Get Started Tracking Them 
  • 3 Numbers To Help You Understand Your Profit & Loss 
  • What Mistakes Small Business Owners Are Making 
  • Financial Targets Service Based Businesses Should Aim For  
  • Ways To Increase The Revenue Earning Efficiency Of Your Team Without Increasing Your Cost
  • So Much More!

Many business owners constantly ask themselves such pertinent questions as:

Are we making money on our projects?

What projects should I double down on?

Do we have enough work to keep the team busy?

Who should be my next hire?

When am I going to be able to hire them?

It can be especially difficult to answer those questions if you don’t understand your data. 

Sure, you dutifully track it. You look at your profit and loss statement every month. You scrutinize your other important metrics. But do you understand them? Do you understand your data enough to confidently act on it because the path is so clear on what to do next  based on your takeaways from that data?

Your business depends on you having that knowledge and yet, I have found that so many small business owners aren’t sure what to do with all of the data they collect from their business, let alone interpret it.

That’s why I brought today’s guest expert on the podcast, to help us learn how to crack the data code instead of making business decisions based solely on our gut.

In this episode of the Small Business Straight Talk Podcast, I sit down with Marcel Petitpas, the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. We dive into how you can interpret your important operational metrics to help you take the right, decisive actions on them and skyrocket your profitability. it.

Episode Links & Resources:

About Guest:

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems.
He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.

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Amber De La Garza

About the author

Amber De La Garza is The Productivity Specialist! Amber helps small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast, and creator of Leverage Lab®.

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