310 | Hold The Line: Reflecting On The Last Year In My Business

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  • 310 | Hold The Line: Reflecting On The Last Year In My Business

What You'll Discover In This Episode:

  • Productivity Redefined
  • What Holding The Line Means 
  • When It’s Necessary And How Long It Needs To Be Done 
  • How To Create A Strategic Plan To Do Hold The Line 
  • Why It Can Be Such A Huge Win For Your Business  
  • So Much More!

When life gives you lemons, make lemonade, right? Or so the adage goes.

Others might suggest their own twist of making a lemon drop martini or a lemon chiffon cake out of the lemons life gives you. Regardless of the words used, the meaning remains the same: have a positive attitude in the face of adversity and keep pushing forward. Usually I do. Last year was different.

When life continued to hurdle bowl-full after bowl-full of lemons at me, I decided I didn’t want to make lemonade or a lemon drop martini or even lemon chiffon cake. I didn’t want to set new goals, dream up new tasks to projects to get me there, create new, exciting offers, or make any big investments. I just wanted to maintain the status quo in my business and life. I wanted to hold the line. And looking back, it was the right strategy for that season, when life kept punching me in the face and I didn't know what was around the next corner.

Holding the line was the goal. I didn’t allow myself to retreat. I didn’t force myself to make lemonade. I wanted to hold the line and I did, which was a huge victory for me. You see, success doesn’t always look like more clients, more growth, or more revenue. Sometimes, it looks like standing strong in the face of adversity and simply holding the line.

In this episode of the Small Business Straight Talk Podcast, I reflect on the last year in my business and give you a behind-the-scenes look at the challenges I overcame, as well as my thought process on determining the right solutions for myself and my business.

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Amber De La Garza

About the author

Amber De La Garza is The Productivity Specialist! Amber helps small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast, and creator of Leverage Lab®.

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