What You'll Discover In This Episode:
When I started my business 13 years ago, it was during the blogging boom. Everyone and their mother was blogging. I resisted at first but it became more and more obvious that blogging was the “it” marketing strategy to try. So I did. And within a few months, I had gained 35,000 subscribers and increased my revenue by 600%!
Kidding. I am sooo kidding. My blogging efforts did not make it rain in my business. More importantly though, I absolutely hated blogging. Writing down my productivity and time management strategies in the form of five-plus sentence paragraphs with an introduction, a conclusion, and transitional phrases felt way too formal. It wasn’t me so it felt tedious. Okay, more than that. It felt like low-level self-torture. So, I dreaded doing it, procrastinated on it, and wasn’t consistent with it. It definitely didn’t highlight the best parts of me or highlight how I show up with my clients because I couldn’t find my voice through writing. The result? Minimal increase in business.
And the funny thing is, the whole time I tried blogging, I did so by pacing back and forth behind my assistant, speaking my strategies out loud while she typed them into her computer and strung them together to make proper sentences. Meanwhile, I’d jump into my car right after work and listen to podcasts the whole way home. Looking back, I cannot believe it took me so long to connect the dots and realize that podcasting was my thing, my “it” marketing strategy. Six years and 296 episodes later, Productivity Straight Talk is still going strong. Deciding to host a podcast was the single best business decision I’ve made. Why? Because I leaned into something that felt good, makes an impact, and successfully connects me with prospective clients who I then build relationships with.
In this episode of Productivity Straight Talk, I dive into numerous ways you can stay true to yourself and take your marketing and visibility back to the reliable basics, all so you can strategically nurture your past and current client relationships and continue building long-term success.
