The first radio news program was broadcast in 1920 by a station in Detroit, Michigan. Shortly thereafter the first public entertainment broadcast aired in the United States, followed by a sporting event. Radio became mainstream within a couple of years. Families spent their evenings huddled around their single radio listening to the news, an entertainment program, or a sports game. A few short years later televisions were introduced into American homes and by 1947 thousands upon thousands of households enjoyed family time in front of their TV. Just prior to the year 2000 it was believed that 98 percent of homes in the U.S. had at least one television set – and many of those sets were on for over seven hours a day! Yes, as technology advanced throughout the twentieth century, more and more people gravitated to boxes of wires, tubes, receivers, antennae, and computer chips for their information, education, and entertainment needs.
Today, it’s not much different except devices are much, much smaller and much, much lighter. Your junior high math teacher might have convinced you of the importance of long division because, “You’re not going to have a calculator in your pocket at all times.” But you do, as do the 95% of Americans who also own a mobile phone. Flat screen televisions, smart phones, tablets, laptops, desktops, and the wide range of iThing-A-Ma-Bobbers on the market are most people’s go-to for information, education, and entertainment today. You can tune in to CNN, the History Channel, or watch the Kardashians make fools of themselves, all with the press of a button. But what if you want to learn more about a topic that is not as popular? Not as lucrative for networks? Today, you turn to podcasting.
You’ve surely heard the word muttered, maybe even by me, but are you thinking What the heck is a podcast? Or perhaps you have a general idea of what podcasts are but are uncertain how to listen? You’ve got questions. I have answers.
Named after Apple’s “iPod” and the radio industry’s term “broadcast,” a pod-cast is a program made up of episodes that can be downloaded off the internet and consumed at any time. Each episode is typically an audio and/or video recording but can also be a recorded broadcast of a television show, radio program, lecture, performance, or other event.
Podcasts make consuming content super easy because they’re basically on-demand. Instead of waiting until 7pm for your favorite radio or television show to air, you can listen to podcasts any time and on your schedule once they’ve gone live. That means you can tune in while driving your car, cooking dinner, working out, or laying on the beach. You don’t even need internet service because you can download a podcast to your device far in advance of actually listening to it.Podcasts make consuming content super easy because they’re basically on-demand.Click To Tweet
The Difference Is In The Content
The purpose of podcasts are to inform, educate, or entertain – just like radio in the 1920s, television in the 1940s, and both technologies today. Unlike ad ridden radio broadcasts which must appeal to a broad range of people, however, podcasts can offer specific and specialized content targeted at a narrow group of people. Therefore, you can choose to listen only to content that benefits YOU. No matter what your particular interests are, there may be podcasts out there that discuss your favorite topics on a regular basis. You can also go one step further and subscribe to your favorite podcasts to ensure you never miss an episode.
Podcasts are a win-win for both hosts and listeners. They enable hosts and their guests to share their passions, careers, and experiences with others across the globe and they enable listeners to enjoy great content that interests them from around the world for free. Did I mention they’re free?
Introducing Productivity Straight Talk
You’re likely reading my blog right now because you’re either an entrepreneur who is interested in improving your productivity to increase your profits, or because you’re lost. If you meant to be here and are interested in attaining success in business and life, my podcast Productivity Straight Talk could be a good one to help get your feet wet. I created it specifically for entrepreneurs who want to take consistent, massive, focused action in their business. It was years in the making and is definitely a passion project of mine. Podcasting is the forum I chose to easily share my passion for productivity and give entrepreneurs just like you the strategies and resources it takes to be productive and grow your business.
In addition to dishing out my own favorite productivity tips, tools, tech, and anecdotes each episode, I interview experts and your fellow entrepreneurs. My goal is to make you as a listener feel like you are personally in the room as I ask them about their top productivity techniques, productivity challenges, and how they overcame them to take their businesses to new levels. Productivity Straight Talk is me being real and unscripted while giving you the straight talk you need to succeed.
Television is awesome. It’s an incredible invention, sometimes provides value, often portrays a fantastical world that can take you away from the stresses of reality, and I’ll even admit I enjoy an episode of Law & Order: Special Victims Unit every now and again. But TV can also be brain-numbing, loaded with alternative facts, and straight up garbage. Television programs are most often written and produced by or for networks to appease the masses. They make a lot of dough selling commercial slots to the highest bidders and have little regard for your personal interests. Podcasts are different. They are usually created by individuals who are passionate about a certain subject and study it endlessly. They are also typically created for the purpose of informing, educating, and entertaining small sects of individuals who are likewise interested in particular subjects. Some podcasts even strive to help you accomplish your goals, face your fears, or improve the quality of your life. Radio may not be totally dead but the convenience and specificity of podcasts make them the future – and a great choice for entrepreneurs hungry for success.